Product · Marketplace

Hyperlocal Marketplace

An online marketplace where verified sellers list products and buyers are matched to the nearest seller that can deliver to their pincode, with integrated payments, courier booking, seller payouts and email, SMS and WhatsApp updates.

Marketplace developmentPayment and logistics integrationsSeller onboarding and KYCProject management
IndustryE-commerce marketplace
EngagementEnd-to-end delivery with project management
ServicesMarketplace development · Payment and logistics integrations · Seller onboarding and KYC
PlatformLaravel · Bagisto (open-source commerce) · Vue.js
Delivery mapWeyBeeWeyBee
Nearest sellers

Courier booked
28platform modules
~128database tables
3notification channels
The idea

The client wanted a national marketplace that works like a local one: independent sellers across India list products, and each order goes to the seller closest to the buyer. That needs seller verification, courier booking for every seller as a separate pickup point, and in-platform seller finance.

The challenge
  • Onboard and verify independent sellers, including KYC documents and bank checks.
  • Match each buyer's pincode to the nearest seller that can deliver.
  • Book couriers, print labels and track shipments for many sellers from one system.
  • Handle commissions, seller ledgers, payouts, refunds and GST documents inside the platform.
What WeyBee did

WeyBee built the marketplace on Bagisto, an open-source commerce framework on Laravel, so the proven catalogue, cart, checkout and tax features came ready to use. The custom work went into marketplace logic: a customised multi-vendor module and three modules built for this client. Pincodes are geocoded and a distance calculation picks the nearest seller. Payments run through Razorpay and shipping through Shiprocket, with tracking webhooks feeding customer notifications. The platform has 28 modules that talk through internal events, plus a JWT REST API ready for mobile apps.

What it does
Seller onboarding

Multi-step signup with OTP, KYC uploads (tax IDs, certificates, brand authorisation) and bank IFSC checks; admin approval for sellers and products.

Pincode matching

Buyers enter a pincode and see the nearest seller and courier availability.

Courier automation

Courier selection by speed, price or rating, tracking numbers, pickups, labels, manifests and tracking webhooks, with every seller as a separate pickup point.

Payments and tax documents

Online payments with full and partial refunds, COD and bank transfer; PDF tax invoices, credit notes and debit notes.

Seller finance

Per-seller commission rates, seller ledgers, payout eligibility and payout history.

Seller dashboard

Sales charts, bulk product and offer updates, a price and commission calculator, vacation mode.

Rich catalogue

Simple, configurable, bundle, digital and bookable products (appointments, events, rentals, table reservations).

Marketing and notifications

Price and cart rules, a Google Shopping product feed, logo watermarking, and around 40 email and 20 SMS/WhatsApp message types.

AI Engineering · Next

AI-ready by design.
Where AI fits next.

The marketplace already holds sellers, catalogue, pincodes and orders. That is exactly the data AI needs to lift conversion and cut seller workload.

AI product listings

Sellers upload a photo; AI drafts the title, description, attributes and category.

Smart search and recommendations

Search that understands intent and recommends products from nearby sellers.

Delivery-time prediction

Predict delivery windows per pincode and courier from past shipments.

Start with an AI use-case

One to two weeks to pick the use case and prove the data is ready.

Add AI to a system like this
DATAAlready in the platform
AI ENGINEModel to add
INSIGHTSignals surfaced
PRODUCTInside the workflow
ACTIONDecisions automated
How it is built
  1. Modular monolith of 28 packages that communicate through internal events.
  2. Around 128 database tables, around 540 web routes and around 61 REST endpoints.
  3. Customer, seller and admin areas, with OTP login and JWT and token-based APIs.
  4. Multi-language and multi-currency; content security policy headers; custom audit logs for products, sellers, payments and shipping.
Results
  • Orders go automatically to the nearest seller that can deliver.
  • Sellers onboard, list, ship and get paid through one platform.
  • Buyers are kept informed by email, SMS and WhatsApp from order to delivery.
Technology
LaravelBagisto (open-source commerce)Vue.jsMySQLRazorpayShiprocketGoogle Maps GeocodingGoogle Merchant CenterAWS S3JWT API
Next product

Gold Jewellery Trade Ledger App – JamaUdhar

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